RealTalkAJ

Let’s discuss why audiences trust content that solves specific problems.

Why do audiences trust content that solves specific problems?

Audiences trust content that solves specific problems because it demonstrates competence, empathy, and practical value instead of just attempting to sell a product.

Demonstrating Competence

Demonstrating competence is a value that anyone who wants to be anybody should strive for.

Competency proves that you can handle the task that’s placed in front of you.

Why even bother with being part of any team or cause if you’re not capable of delivering? That’s an important question that should be asked, because it’s frustrating to witness people drag others down who want to be great, but yet they have to settle with partners that are perfectly okay with settling. And if that seems personal, mind your business!

On the brighter side of things though, to prove you’re competent is an amazing feeling.

It proves you can hang with a movement that ideally is heading towards greater things.

All that’s required from you is that you’re able to do your part!

Being Empathetic

Empathy is a surefire ingredient to ensure your content resonates with your audience.

Being empathetic is important because it puts yourself in the shoes of the people you’re trying to influence.

It becomes a problem solver because it reveals a few important details that’s needed to understand where your audience is coming from, and why they feel the way they do.

I took a class on this same subject and can remember it being called EQ for short.

It’s funny because it really stood for emotional intelligence.

Applying that to your approach also adds mindfulness which is massively important if you wanna come across as positively genuine with your audience.

Sharing practical value

I’ve mentioned this before with my discussion on the difference between practical advice and when you’re only sharing theory.

Let’s say that your audience has the right mindset, but what’s next after that point if you’ve been paying attention? It’s the actionable steps of course! Again, this is more of the how-tos when you’re trying to give advice.

You’re not gonna appear to be someone that solves problems among your industry leaders if you can’t provide technical advice that can be broken down! Make this priority if you’re trying to deliver a main course when it comes to content that could be consumed for the better.