RealTalkAJ

1. Securing automation

There’s a plethora of tools available for today’s modern entrepreneur to create exactly what’s known to be a business. It’s one thing to be able to earn independently but it’s not a business if you can’t earn in your sleep. That’s where having things done that work for you without needing to be there makes what you have a business. That’s where securing automation is a primary goal for an entrepreneur when setting up a business.

There might be similar answers like what could be found on Google (which is to create and manage a successful venture) that generates profit by providing value to customers and addressing market needs but my answer gets straight to the point.

Securing automation

Securing automation is one of the smartest steps a business owner can take because it shifts the focus from constant hands-on work to building systems that run reliably on their own.

I started gaining a better understanding of what true business is—having an operation that serves you with or without your efforts while you still earn the credit for labor put in.

That’s the difference between owning a job and owning a business.

Automation allows tasks like customer communication, invoicing, content scheduling, or even order fulfillment to continue without constant oversight.

This doesn’t just save time—it creates freedom, scalability, and consistency.

By setting up the right processes and tools, you can ensure your business continues to grow while you focus on vision, creativity, or even enjoying life outside of work.

In the end, automation isn’t about replacing effort, it’s about maximizing the impact of the effort you’ve already invested.