RealTalkAJ

Here’s my response to what I think is the foundation of Blue Ocean Strategy.

What Is The Foundation of Blue Ocean Strategy?

The basis behind it comes from value innovation. It pursues what’s needed to create a product different from the other competitors. That and low cost in mind. It’s a belief that’s powered and even manipulated by the players of whatever industry it applies to. It’s aligned with a concept called 4 Actions Framework.