RealTalkAJ

I’ll be sharing what makes premium membership special for me.

Being involved in numerous programs and still holding active membership in clubs motivated me to discuss this.

It’s applicable to both customers and business owners so it makes things universally interesting if you ask me.

You’ve probably heard of programs that offer something similar and if not there’s a good chance you will eventually.

But let’s get to it.

What makes premium membership special

Premium memberships are better than free programs because you’ll earn more money and better sense of community.

A few of my favorite perks are:

• Mismatch of value to price benefits
• Makes converting free users to paid easier
• Makes choices easier
• Instant gratification

My personal favorite company that demonstrates this model is Wealthy Affiliate.

Value that exceeds price

According to Grant Cardone when value exceeds price cost never becomes an issue and I can’t help but agree.

Value always has to be established if you ever plan on selling.

People will end up buying things they don’t need but think they do simply because someone provided an abundance of value.

Easy methods to convert free members to paid ones

9 of my favorite methods that I consider incredibly easy for converting free members to paid ones are:

• Experimenting with finding trial lengths that convert best
• Communicating what key outcome’s achieved with a paid membership
• Reminding users the convenience in upgrading or downgrading
• Creating urgency
• Continue pushing pain points
• Leverage testimonials from happy paid members
• Release a freemium version that includes features from the paid version but also has slightly more value than free memberships
• Demonstrate product value
• Make better paid features

The benefits of easy choices

Being able to make easier choices simplifies each one you make to actually choosing between remaining unhappy or euphoria.

Not to mention it also brings the benefit of being more productive and successful.

It’s ironic because the choices that get made easier to make can commonly be found on complex subjects.

Instant gratification with premium membership

Instant gratification is the fuel for what makes any premium membership plan worth it.

Most of society has a need it now mindset and if there’s enough value they see in your product they’ll apply it to your program.

Most of marketing is based around this concept in observation because it’s done with earning a sale as soon as possible in mind.