Why do most eCommerce sites not make sales? (13 reasons Explained)

I’ll be explaining why most eCommerce sites don’t make sales.

Complicated checkout process

If your eCommerce site is not making sales it could be that your website has a complicated checkout process.

Bad marketing

Bad marketing is a broad diagnosis for lack of sales but these are the specifics I found to be the most common. I’ll start it off with bad product photos.

Bad product photos

This is a side by side comparison of both good and low quality pictures. In this case it would be if we were selling plants. The difference between them is effective lighting.

Generic product descriptions

Generic product descriptions is another flaw that affects the marketing of your eCommerce.

If your product doesn’t have the right labels or information about it then it’s highly unlikely you’ll earn sales.

This brings me to the next marketing issue.

Low quality visuals

Having low quality visuals could be getting in the way of your marketing goals.

It’s only natural that consumers gravitate towards items and services that look visually appealing. Similar to the point made about the photos VISUALS have to be on point when displaying the best parts of your business.

This leads me to the next point about your website if you have one.

Bad website

If you’re struggling with your marketing it could also have something to do with having a website that’s mediocre. The site will be the tool that showcases all of the benefits you bring to your customers. Despite what some may say there’s basic fundamentals that would put you in the category of having what’s considered a good site.

Poor navigation

Relating to the point about your website’s structure being a factor in how well your eCommerce site’s sales go there’s navigation issues that may be the culprit as well.

Ignoring the makings of a good mobile user experience

I’ll be revealing what’s commonly being ignored and separates your website from having the makings of a good mobile user experience.

Slow loading website

I’ll be revealing how a slow loading website can impact the outcome of your eCommerce sales.

Ineffective strategy

Unfortunately there’s also tactics and strategies available that are dressed to be extremely helpful with the sales in your business when in reality they’re actually ineffective.

Bad service

I’ll be explaining how bad service can get in the way of marketing for your eCommerce site.

Pricing Issue

I’ll be explaining how pricing issues can get in the way of sales for your eCommerce site.

Shipping problems

I’ll be explaining how shipping problems can get in the way of sales for your eCommerce site.

No trust signals

I’ll be explaining how lack of trust can get in the way of sales for your eCommerce site.

Competition

I’ll be explaining how competition can get in the way of sales for your eCommerce site.

Conversion rate optimization

I’ll be explaining how conversion rate optimization can actually improve the sales for your eCommerce site.

High bounce rate

I’ll be explaining how a high bounce rate can get in the way of sales for your eCommerce site.

Lack of social proof

I’ll be explaining how lack of social proof can get in the way of sales for your eCommerce site.

Not targeting the right audience

I’ll be explaining how not targeting the right audience can get in the way of sales for your eCommerce site.

Not visible in Search Engines

I’ll be explaining how bad SEO practices can get in the way of sales for your eCommerce site.

Selling products not in high demand

I’ll be explaining how wasting time by offering products that’s not even in high demand can negatively affect the sales for your eCommerce site.

RealTalkAJ

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