It’s because a logo is only a part of displaying how official you are. The rest is usually done through an effective brand strategy. Focus on building trust with your audience.
The logo can be seen as the exterior while the work you do behind that image could be considered the core.
Final thoughts
Branding in a nutshell is sculpting the entire image of your business.
The logo could be considered more of a first impression with how it’s one of the first things anyone sees before they really get to know more about you.
The brand’s larger narrative comes about with the quality of the work being shared and the logo should only function more as a stamp so to speak.
RealTalkAJ 
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